The Task:
Curly and Glamorous. Fresh and classic. Mainly female audience. All ages. Working to middle class. Storefront, be visible at night time.
The solution:
I studied London’s top hairdressing logos and found out most use black and white displays.
There is nothing more classic and fresh than black and white.
An curly-rounded logo stood out; it jumpstarted an idea which began with free “A” lettering association.
After, I found my “A” bit, I sew together a couple of fonts and ended up with this design.
Font combination:
Tangerine, Pinyon Script, Parisienne.
