The Task:
Logo should be curly and glamorous, fresh and classic. Storefront logo should be visible at night time.
The solution:
I began by reasearching leading hair salons in London and discovered that most use black-and-white fonts.
There is nothing more fresh but classic than black and white.
On my research, a rounded, curly logo stood out and sparked an idea: It pushed me to began a free association process centered around the “A” character.
After identifying the most suitable “A” elements for the occasion, I combined several fonts to create the final design.
Font combination:
Tangerine, Pinyon Script, Parisienne.
